Multi-Scalar Localization and Capability Transference: Exploring Embeddedness in the Asian Retail Expansion of Tesco

  title={Multi-Scalar Localization and Capability Transference: Exploring Embeddedness in the Asian Retail Expansion of Tesco},
  author={Steve Wood and Neil M. Coe and Neil Wrigley},
  journal={Regional Studies},
  pages={475 - 495}
Wood S., Coe N. M. and Wrigley N. Multi-scalar localization and capability transference: exploring embeddedness in the Asian retail expansion of Tesco, Regional Studies. This paper revisits the ‘firm in the region’ and the ‘region in the firm’ dichotomy through the case of Tesco's retail expansion in Asia. It focuses on the tension between the transference of proven key capabilities to the host economies Tesco has entered, and strategic localization, primarily for customer-facing, corporate… 
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