Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry

@article{MllerLankenau2005MultiChannelSC,
  title={Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry},
  author={Claas M{\"u}ller-Lankenau and Kai Wehmeyer and Stefan Klein},
  journal={Int. J. Electronic Commerce},
  year={2005},
  volume={10},
  pages={85-122}
}
Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry Claas Müller-Lankenau , Kai Wehmeyer & Stefan Klein To cite this article: Claas Müller-Lankenau , Kai Wehmeyer & Stefan Klein (2005) MultiChannel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry, International Journal of Electronic Commerce, 10:2, 85-122 To link to this article: http://dx.doi.org/10.2753/JEC1086-4415100204 

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