Multi-Channel Interplay in Practice : Bringing Actability to the Local Electronic Marketplace

@inproceedings{gerfalk2002MultiChannelII,
  title={Multi-Channel Interplay in Practice : Bringing Actability to the Local Electronic Marketplace},
  author={P{\"a}r J. {\AA}gerfalk and Johan Petersson},
  year={2002}
}
In this paper, the Local Electronic Marketplace (LEMP) is characterized from the perspective of information systems actability. The LEMP concerns consumer oriented e-commerce activities performed by multi-channel actors (that is, business actors using a physical as well as a digital interface for customer interaction). Actability – a concept for the… CONTINUE READING