Multi-Armed Bandit Mechanisms for Multi-Slot Sponsored Search Auctions

Abstract

In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots (say m) to display their ads. This auction is typically conducted for a number of rounds (say T ). There are click probabilities μij associated with each… (More)

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