Mudanças no Modelo de Negócio a partir da Ruptura de uma Joint Venture: Um Estudo de Caso

@article{Mattar2016MudanasNM,
  title={Mudanças no Modelo de Neg{\'o}cio a partir da Ruptura de uma Joint Venture: Um Estudo de Caso},
  author={Jorge Lu{\'i}s Mattar and D. S. E. Meirelles},
  journal={Theory and Applications of Categories},
  year={2016},
  volume={6},
  pages={95-110}
}
This case study aimed to understand the changes that occurred in Nestea’s business model dimensions in Brazil, from the perspective of Nestlé`s managers, that were triggered by the rupture of an existing joint venture between Nestlé and Coca-Cola in 2010. The case is examined in the light of the Canvas method and basic principles of Dynamic Capabilities. Although joint ventures are known to be unstable organizational forms, they are still widely used by large organizations for the objective of… Expand

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