Mr . Risk ! Please Trust Me : Trust Antecedents that Increase Online Consumer Purchase Intention

@inproceedings{Zhu2012MrR,
  title={Mr . Risk ! Please Trust Me : Trust Antecedents that Increase Online Consumer Purchase Intention},
  author={Dauw Song Zhu},
  year={2012}
}
With the rapid growth of e-commerce, the B2C of e-commerce has been a significant issue. The purpose of this study aims to predict consumers’ purchase intentions by integrating trust and perceived risk into the model to empirically examine the impact of key variables. 705 samples were obtained from online users purchasing from e-vendor of Yahoo! Kimo. This study applied the Structural Equation Model to examine consumers’ online shopping based on the Technology Acceptance Model (TAM). The… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 76 REFERENCES

Consumer e-shopping acceptance: Antecedents in a technology acceptance model

  • S. Ha, L. Stoel
  • Journal of Business Research,
  • 2009
Highly Influential
7 Excerpts

2004).The determinants and consequences of consumer trust in e-retailing: A conceptual framework

  • C. Bramall, K. Schoefer, S. McKechni
  • Irish Marketing Review,
  • 2004
Highly Influential
6 Excerpts

Similar Papers

Loading similar papers…