Moving the crowd at iStockphoto: The composition of the crowd and motivations for participation in a crowdsourcing application

  title={Moving the crowd at iStockphoto: The composition of the crowd and motivations for participation in a crowdsourcing application},
  author={Daren C. Brabham},
  journal={First Monday},
Crowdsourcing is an online, distributed problem solving and production model already in use by for-profit organizations such as Threadless, iStockphoto, and InnoCentive. Speculation in Weblogs and wisdom of crowds theory assumes a diverse crowd engaged in crowdsourcing labor. Furthermore, and as crowdsourcing is in some ways similar to open source software production, prior research suggests that individuals in the crowd likely participate in crowdsourcing ventures to gain peer recognition and… 
This study develops a more complete composite of what motivates the crowd to participate in crowdsourcing applications generally, information crucial to adapt the crowdsourcing model to new forms of problem-solving.
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