Moving beyond the keg party: a daily process study of college student drinking motivations.

@article{Mohr2005MovingBT,
  title={Moving beyond the keg party: a daily process study of college student drinking motivations.},
  author={Cynthia D Mohr and Stephen Armeli and Howard Tennen and Molly Temple and Michael Todd and Julie C Clark and Margaret Anne Carney},
  journal={Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors},
  year={2005},
  volume={19 4},
  pages={392-403}
}
Theoretical models of alcohol consumption assert that young adults endorse multiple drinking motives, including drinking to cope with negative experiences and to enhance positive experiences. Social contacts may be important to both pathways. This study applied daily process methodology to determine the relationship between college student drinking in different contexts and daily social contacts and moods. Each afternoon for 3 weeks, 122 undergraduates (43% men, 57% women) logged onto a secure… CONTINUE READING

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