Corpus ID: 140928293

Movie Ratings and Their Effect on Movie Attendance.

@inproceedings{Austin1981MovieRA,
  title={Movie Ratings and Their Effect on Movie Attendance.},
  author={B. Austin},
  year={1981}
}
ABSTRACT A study was conducted to examine how the motion picture Motion Picture Association of America (MPAA) rating system '(G-PG-y-X) affects movie attendance. The study also tested the validity of two behavioral theories: (1) reactance theory, which predicts that when a behavioral.freedom,is restricted or eliminated an individual is motivated to restore that freedom, and (2) commodity AP theoiy, which Predicts that individuals attach greater value to objects that are in scarce supply than to… Expand
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