Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability.

@article{Topolinski2016MouthwateringWA,
  title={Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability.},
  author={Sascha Topolinski and Lea Boecker},
  journal={Appetite},
  year={2016},
  volume={99},
  pages={112-120}
}
We explored the impact of consonantal articulation direction of names for foods on expected palatability for these foods (total N = 256). Dishes (Experiments 1-2) and food items (Experiment 3) were labeled with names whose consonants either wandered from the front to the back of the mouth (inward, e.g., PASOKI) or from the back to the front of the mouth (outward; e.g., KASOPI). Because inward (outward) wandering consonant sequences trigger eating-like (expectoration-like) mouth movements… CONTINUE READING
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