Motives for e-marketplace Participation: Differences and Similarities between Buyers and Suppliers

@article{Rask2004MotivesFE,
  title={Motives for e-marketplace Participation: Differences and Similarities between Buyers and Suppliers},
  author={Morten Rask and Hanne Kragh},
  journal={Electronic Markets},
  year={2004},
  volume={14},
  pages={270-283}
}
The motivation for e-marketplace participation for suppliers as well as buyers is closely linked to the perceived outcome of participation and not only in terms of the benefits of joining an emarketplace, but also in terms of possible consequences of not joining. Hence, the central issue is why organisations decide to buy and/or sell goods or services on e… CONTINUE READING