Motives and Willingness to Pay for Digital Music

  title={Motives and Willingness to Pay for Digital Music},
  author={M. Petscherin and Christian Latterman},
  journal={Third International Conference on Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS'07)},
This paper outlines the key factors affecting the consumer behavior for digital music; grouped into socio-demographical, economical, experience, cultural, risk, technology and Digital Rights Management (DRM). We present then the data collection process and empirical data. Also our results are more suggestive than conclusive, they show that the willingness to pay for digital music is higher without piracy and people would also buy more music if no piracy is available. We then propose a multiple… CONTINUE READING