Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study

Abstract

The phenomenon of complementary use of text-based media, such as social media or instant messaging (IM), during linear TV viewing has been growing. This represents a new pattern of TV consumption, and is worth studying from a business as well as an academic perspective. In this paper, we present our findings from an exploratory study of 66 users who were… (More)
DOI: 10.1016/j.chb.2013.12.015

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