Motivational state modulates the hedonic value of food images differently in men and women.

@article{Stoeckel2007MotivationalSM,
  title={Motivational state modulates the hedonic value of food images differently in men and women.},
  author={Luke E. Stoeckel and James E. Cox and Edwin W. Cook and Rosalyn E. Weller},
  journal={Appetite},
  year={2007},
  volume={48 2},
  pages={139-44}
}
We investigated visual alimentary alliesthesia in non-fasted (N = 369) and fasted participants (N = 257) viewing photographs of food. Fasted participants were asked to not eat for 12 h before the session. Each participant was shown food and non-food images and rated each image on valence (i.e., pleasantness). The strongest evidence of alliesthesia was found in women. Fasting enhanced the pleasantness of food images for each of the food categories in women, although this alliesthesia effect was… CONTINUE READING

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