Motivational determinants of risk-taking behavior.

@article{Atkinson1957MotivationalDO,
  title={Motivational determinants of risk-taking behavior.},
  author={John William Atkinson},
  journal={Psychological review},
  year={1957},
  volume={64, Part 1 6},
  pages={
          359-72
        }
}
There are two problems of behavior which any theory of motivation must come to grips with. They may finally reduce to one; but it will simplify the exposition which follows to maintain the distinction in this paper. The first problem is to account for an individual's selection of one path of action among a set of possible alternatives. The second problem is to account for the amplitude or vigor of the action tendency once it is initiated, and for its tendency to persist for a time in a given… 

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