Motivational Affordances: Fundamental Reasons for ICT Design and Use

  title={Motivational Affordances: Fundamental Reasons for ICT Design and Use},
  author={Ping Zhang},
Organizations hoping to improve employee productivi ty, increase strategic advantages, and gain or hold the competitive edge have invested heavily in information and communication technology (ICT). Similarly, ICT development firms and other stakeholders have struggled to attract potential consumers, increase consumer loya lty, nd stimulate continued ICT use. Yet despite such heavy investment and keen interest, ou r understanding of what contributes to ICT acceptance and use is still limited… CONTINUE READING
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