Motivation by positive or negative role models: regulatory focus determines who will best inspire us.

@article{Lockwood2002MotivationBP,
  title={Motivation by positive or negative role models: regulatory focus determines who will best inspire us.},
  author={Penelope Lockwood and Christian H. Jordan and Ziva Kunda},
  journal={Journal of personality and social psychology},
  year={2002},
  volume={83 4},
  pages={
          854-64
        }
}
In 3 studies, the authors demonstrated that individuals are motivated by role models who encourage strategies that fit their regulatory concerns: Promotion-focused individuals, who favor a strategy of pursuing desirable outcomes, are most inspired by positive role models, who highlight strategies for achieving success; prevention-focused individuals, who favor a strategy of avoiding undesirable outcomes, are most motivated by negative role models, who highlight strategies for avoiding failure… CONTINUE READING

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