Motivating women and men to take protective action against rape: examining direct and indirect persuasive fear appeals.

@article{Morrison2005MotivatingWA,
  title={Motivating women and men to take protective action against rape: examining direct and indirect persuasive fear appeals.},
  author={Kelly Morrison},
  journal={Health communication},
  year={2005},
  volume={18 3},
  pages={237-56}
}
This article examines the effectiveness of persuasive fear appeals in motivating women to enroll in self-defense classes to take protective action against rape. Witte's extended parallel process model is used as a framework to examine the relations between perceived invulnerability, perceived fear, and fear control processes. Because women may perceive invulnerability to rape, persuasive fear appeals targeted toward them may be ineffective in achieving attitude, intention, and behavioral change… CONTINUE READING