Motivating Sustainable Food Choices

  title={Motivating Sustainable Food Choices},
  author={Victoria Campbell-Arvai and Joseph L. Arvai and Linda Kalof},
  journal={Environment and Behavior},
  pages={453 - 475}
Small, everyday changes in people’s behavior can have significant positive environmental impacts. To this end, the research reported here focused on the role of an asymmetric intervention (a “nudge”) in motivating choices with positive environmental outcomes. The context of this research was motivating proenvironmental food choice in campus dining halls. An experiment was conducted in which a default menu, presenting only appealing or unappealing meat-free meal options, was compared with more… Expand

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