Motivated underpinnings of the impact bias in affective forecasts.

@article{Morewedge2013MotivatedUO,
  title={Motivated underpinnings of the impact bias in affective forecasts.},
  author={Carey K. Morewedge and Eva C. Buechel},
  journal={Emotion},
  year={2013},
  volume={13 6},
  pages={
          1023-9
        }
}
  • Carey K. Morewedge, Eva C. Buechel
  • Published 2013
  • Medicine, Psychology
  • Emotion
  • Affective forecasters often exhibit an impact bias, overestimating the intensity and duration of their emotional reaction to future events. Researchers have long wondered whether the impact bias might confer some benefit. We suggest that affective forecasters may strategically overestimate the hedonic impact of events to motivate their production. We report the results of four experiments providing the first support for this hypothesis. The impact bias was greater for forecasters who had chosen… CONTINUE READING

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