Motivated self-stereotyping: heightened assimilation and differentiation needs result in increased levels of positive and negative self-stereotyping.

@article{Pickett2002MotivatedSH,
  title={Motivated self-stereotyping: heightened assimilation and differentiation needs result in increased levels of positive and negative self-stereotyping.},
  author={Cynthia L Pickett and Bryan L. Bonner and Jill M. Coleman},
  journal={Journal of personality and social psychology},
  year={2002},
  volume={82 4},
  pages={543-62}
}
This research was conducted to explore the impact of assimilation and differentiation needs on content-specific self-stereotyping. According to optimal distinctiveness theory (M. B. Brewer, 1991), social identities serve the function of satisfying individuals' need for assimilation (in-group inclusion) and their need for differentiation (distinctiveness from others). It was proposed that one of the ways optimal social identities are maintained is through self-stereotyping. In 3 studies, the… CONTINUE READING

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