• Corpus ID: 238531583

Morphological Matrices as a Tool for Crowdsourced Ideation

@article{Oppenlaender2021MorphologicalMA,
  title={Morphological Matrices as a Tool for Crowdsourced Ideation},
  author={Jonas Oppenlaender},
  journal={ArXiv},
  year={2021},
  volume={abs/2110.04129}
}
Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the… 

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