More to morality than mutualism: consistent contributors exist and they can inspire costly generosity in others.

@article{Gill2013MoreTM,
  title={More to morality than mutualism: consistent contributors exist and they can inspire costly generosity in others.},
  author={Michael J. Gill and Dominic J. Packer and Jay van Bavel},
  journal={The Behavioral and brain sciences},
  year={2013},
  volume={36 1},
  pages={
          90
        }
}
  • Michael J. Gill, Dominic J. Packer, Jay van Bavel
  • Published in
    The Behavioral and brain…
    2013
  • Psychology, Medicine
  • Studies of economic decision-making have revealed the existence of consistent contributors, who always make contributions to the collective good. It is difficult to understand such behavior in terms of mutualistic motives. Furthermore, consistent contributors can elicit apparently altruistic behavior from others. Therefore, although mutualistic motives are likely an important contributor to moral action, there is more to morality than mutualism. 

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