More Than a Message: Framing Public Health Advocacy to Change Corporate Practices

@article{Dorfman2005MoreTA,
  title={More Than a Message: Framing Public Health Advocacy to Change Corporate Practices},
  author={Lori Dorfman and Lawrence Wallack and Katie Woodruff},
  journal={Health Education \& Behavior},
  year={2005},
  volume={32},
  pages={320 - 336}
}
Framing battles in public health illustrate the tension in our society between individual freedom and collective responsibility. This article describes how two frames, market justice and social justice, first articulated in a public health context by Dan Beauchamp, influence public dialogue on the health consequences of corporate practices. The authors argue that public health advocates must articulate the social justice values motivating the changes they seek in specific policy battles that… 
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Citation Type

Commentary on Public Health Advocacy to Change Corporate Practices
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This commentary urges planners and practitioners who seek to redress the actions and polices that lead to corporate disease promotion to consider expanding their working knowledge of the core values that drive corporate culture and how those values are often framed to distort and override the social justice values of public health.
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    Health education & behavior : the official publication of the Society for Public Health Education
  • 2005
TLDR
How corporate policies influence health is described and recent health campaigns aimed at changing corporate behavior in six industries selected for their central role in the U.S. economy and their influence on major causes of mortality and morbidity are reviewed.
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This article describes how Contra Costa Health Services and others have worked with the media, and encourages Local Health Departments (LHDs) to view media work as core to their essential functions.
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Content analysis of press releases from three health organizations revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues, while the social support/educational frame was employed most frequently.
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A content analysis of public comments was conducted to understand the key framing approaches used by private industry v. public health sector, with the goal of informing future public health messaging, framing and advocacy in the context of policy making.
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TLDR
Analysis on frames, framing processes and frame conflict can help researchers and policymakers to understand opaque and highly charged policy issues, which may facilitate the resolution of protracted policy controversies.
Why media representations of corporations matter for public health policy: a scoping review
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Reviewing studies analysing media coverage of non-communicable disease (NCD) debates, focusing on how the industries marketing commodities that increase NCD risk are represented, indicates coverage tends to be dominated by two contrasting frames.
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