More Evidence Challenging the Robustness and Usefulness of the Attraction Effect

@article{Yang2014MoreEC,
  title={More Evidence Challenging the Robustness and Usefulness of the Attraction Effect},
  author={S. S. Yang and Michael J. Lynn},
  journal={Journal of Marketing Research},
  year={2014},
  volume={51},
  pages={508 - 513}
}
Ninety-one attempts to produce an attraction effect (involving a total of 23 product classes and 73 different decoyed choice sets) produced only 11 reliable effects—significantly fewer than expected given the statistical power of the studies. Cross-scenario analyses indicated that the use of meaningful qualitative-verbal descriptions, as well as pictorial depictions, to differentiate choice options substantially reduced the size of those effects. Indeed, the authors found attraction effects at… Expand
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