More Complex than Previously Thought: New Insights into The Optimal Administration of the Initial Preference Task

  title={More Complex than Previously Thought: New Insights into The Optimal Administration of the Initial Preference Task},
  author={Stefan Stieger and Christoph Burger},
  journal={Self and Identity},
  pages={201 - 216}
The Initial Preference Task (IPT) is based on the name-letter effect (NLE: individuals prefer name over non-name letters) and is widely used for measuring implicit (automatic) self-esteem. However, its implicitness has been criticized because up to 85% of individuals can become aware of its self-relevant nature (i.e., recognizers; Krizan, 2008). The present experiment assessed differences in name-letter awareness across three different IPT administrations as well as IPT scores across… 

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