Moral prototypes and moral behavior: Specific effects on emotional precursors of moral behavior and on moral behavior by the activation of moral prototypes

@article{Osswald2010MoralPA,
  title={Moral prototypes and moral behavior: Specific effects on emotional precursors of moral behavior and on moral behavior by the activation of moral prototypes},
  author={S. Osswald and Tobias Greitemeyer and Peter Fischer and D. Frey},
  journal={European Journal of Social Psychology},
  year={2010},
  volume={40},
  pages={1078-1094}
}
The present studies investigated the extent to which three basic moral prototypes, “just,” “brave”, and “caring”, are related to moral, prosocial behavior. In five studies, we tested (a) whether people would associate three basic types of moral behavior (helping behavior, moral courage, and heroism) with three moral prototypes, and (b) whether specific emotional precursors of moral behavior and moral behavior itself could be promoted by activating the respective moral prototype. As expected… Expand
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