Moral conviction: another contributor to attitude strength or something more?

@article{Skitka2005MoralCA,
  title={Moral conviction: another contributor to attitude strength or something more?},
  author={L. Skitka and Christopher W. Bauman and Edward G. Sargis},
  journal={Journal of personality and social psychology},
  year={2005},
  volume={88 6},
  pages={
          895-917
        }
}
Attitudes held with strong moral conviction (moral mandates) were predicted to have different interpersonal consequences than strong but nonmoral attitudes. After controlling for indices of attitude strength, the authors explored the unique effect of moral conviction on the degree that people preferred greater social (Studies 1 and 2) and physical (Study 3) distance from attitudinally dissimilar others and the effects of moral conviction on group interaction and decision making in attitudinally… Expand
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