Moral balance: the effect of prior behaviour on decision in moral conflict.

@article{Nisan1990MoralBT,
  title={Moral balance: the effect of prior behaviour on decision in moral conflict.},
  author={M Nisan and Gabriel Horenczyk},
  journal={The British journal of social psychology},
  year={1990},
  volume={29 ( Pt 1)},
  pages={29-42}
}
Two studies examined predictions from the 'moral balance' model, according to which moral decisions are affected by evaluation of the actor's moral status based on his/her recent moral history. It was found that people are more willing to allow a deviation to, and believe that this should generate less guilt in, a person who generally behaves morally than in one who generally behaves immorally. It was also found that an unworthy act by a person (self or other) who has recently behaved morally… CONTINUE READING
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