Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan

@article{Jiang2018MoralAE,
  title={Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan},
  author={Yushi Jiang and Luo Xiao and Tariq Jalees and Mishal Hasnain Naqvi and Syed Imran Zaman},
  journal={Emerging Markets Finance and Trade},
  year={2018},
  volume={54},
  pages={3519 - 3538}
}
ABSTRACT Counterfeiting a universal problem is influencing marketers and consumers across the world. Despite its severity, earlier researchers have not paid much attention to it especially in the perspective of moral and ethical aspects. Researchers generally have established the influence of ethical/moral aspects along with social-personal factors on attitude toward counterfeiting luxury products (CLPs). They have not entirely explored the influence of moral aspects on CLPs. Thus, the aim of… 
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