Moral Fables of Public Relations Practice: The Tylenol and Exxon Valdez Cases

  title={Moral Fables of Public Relations Practice: The Tylenol and Exxon Valdez Cases},
  author={J. Pauly and Liese L. Hutchison},
  journal={Journal of Mass Media Ethics},
  pages={231 - 249}
Discussions of the Tylenol and Exxon Valdez cases found in textbooks, public relations scholarship, and news coverage are assessed to understand the meanings that practitioners, educators, critics, and journalists have attributed to those events. The essay objects to a central claim made by critics who say these cases set standards for ethical behavior in public relations. This claim, according to us, mistakes moral drama for ethical deliberation. 
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