Mood Management in the Context of Selective Exposure Theory

@article{Zillmann2000MoodMI,
  title={Mood Management in the Context of Selective Exposure Theory},
  author={D. Zillmann},
  journal={Annals of the International Communication Association},
  year={2000},
  volume={23},
  pages={103 - 123}
}
  • D. Zillmann
  • Published 2000
  • Psychology
  • Annals of the International Communication Association
In this chapter, the hedonistic premise of mood-management theory is examined and expanded to account for seemingly nonhedonistic choices of media content. Counterhedonistic message selection is considered in the context of selective-exposure theory. Informational utility is invoked as a choice-driving force that complements content selection. The confounded operation of hedonistic and informational choice determinants is detailed for various domains of communication. In particular, it is… Expand
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