Mood Adjustment via Mass Communication

  title={Mood Adjustment via Mass Communication},
  author={Silvia Knobloch},
  journal={Journal of Communication},
  • S. Knobloch
  • Published 1 June 2003
  • Psychology
  • Journal of Communication
The author has proposed and experimentally tested the mood adjustment approach, complementing mood management theory. Participants were placed in an initial mood and led to anticipate different activities after the waiting period. The upcoming activities were either dynamic or lengthy (arousal) and associated with either pleasure or performance (valence), resulting in a 2 × 2 design. During an ostensible waiting period, participants listened to choices of popular music at their will in a… 

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