Monkeys Pay Per View: Adaptive Valuation of Social Images by Rhesus Macaques

@article{Deaner2005MonkeysPP,
  title={Monkeys Pay Per View: Adaptive Valuation of Social Images by Rhesus Macaques},
  author={Robert O. Deaner and Amit V Khera and Michael Louis Platt},
  journal={Current Biology},
  year={2005},
  volume={15},
  pages={543-548}
}
Individuals value information that improves decision making. When social interactions complicate the decision process, acquiring information about others should be particularly valuable. In primate societies, kinship, dominance, and reproductive status regulate social interactions and should therefore systematically influence the value of social information, but this has never been demonstrated. Here, we show that monkeys differentially value the opportunity to acquire visual information about… Expand
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