Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

@article{Bush2010MonitoringTE,
  title={Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation},
  author={Victoria D. Bush and Alan J. Bush and Linda M. Orr},
  journal={Journal of Business Ethics},
  year={2010},
  volume={95},
  pages={239-257}
}
The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This study investigates how and if marketing organizations are adapting their ethics policies to incorporate use of sales technology (ST). Based on in-depth interviews with executives from a variety of highly regulated to nonregulated business-to-business… CONTINUE READING