Money walks: a human-centric study on the economics of personal mobile data

  title={Money walks: a human-centric study on the economics of personal mobile data},
  author={Jacopo Staiano and Nuria Oliver and B. Lepri and Rodrigo de Oliveira and Michele Caraviello and N. Sebe},
  journal={Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing},
  • Jacopo Staiano, Nuria Oliver, N. Sebe
  • Published 2 July 2014
  • Computer Science
  • Proceedings of the 2014 ACM International Joint Conference on Pervasive and Ubiquitous Computing
In the context of a myriad of mobile apps which collect personally identifiable information (PII) and a prospective market place of personal data, we investigate a user-centric monetary valuation of mobile PII. During a 6-week long user study in a living lab deployment with 60 participants, we collected their daily valuations of 4 categories of mobile PII (communication, e.g. phonecalls made/received, applications, e.g. time spent on different apps, location and media, e.g. photos taken) at… 

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