Money and fame: vividness effects in the National Basketball Association

@inproceedings{Wang2009MoneyAF,
  title={Money and fame: vividness effects in the National Basketball Association},
  author={Long Wang},
  year={2009}
}
In his widely reprinted paper “On the Folly of Rewarding A, While Hoping for B,” Kerr argued that vividness was one of the major reasons for distorted rewards. Using both archival and survey data, the present paper directly tests Kerr's proposal by investigating whether, how, and why highly visible behaviors are over-rewarded and less visible, but similarly (or more) important behaviors are under-rewarded. The National Basketball Association (NBA) was chosen as the domain of this study because… CONTINUE READING

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