Modularization of Crowdfunding Services - Designing Disruptive Innovations in the Banking Industry

@inproceedings{Haas2015ModularizationOC,
  title={Modularization of Crowdfunding Services - Designing Disruptive Innovations in the Banking Industry},
  author={Philipp Haas and Ivo Blohm and Christoph Peters and Jan Marco Leimeister},
  booktitle={ICIS},
  year={2015}
}
Crowdfunding represents a disruptive innovation in the banking industry by enabling the exploitation of market segments. Incumbents struggle to utilize this new phenomenon as crowdfunding is based on modules that have not been considered relevant for banking so far. Nevertheless, crowdfunding services are not entirely new compared to traditional banking. We argue that the modular design enables a bank to utilize crowdfunding. Thus, we started an action research project in order to investigate… CONTINUE READING