Modified ground-truthing: an accurate and cost-effective food environment validation method for town and rural areas

@inproceedings{Caspi2016ModifiedGA,
  title={Modified ground-truthing: an accurate and cost-effective food environment validation method for town and rural areas},
  author={Caitlin Eicher Caspi and Robin Friebur},
  booktitle={The international journal of behavioral nutrition and physical activity},
  year={2016}
}
BackgroundA major concern in food environment research is the lack of accuracy in commercial business listings of food stores, which are convenient and commonly used. Accuracy concerns may be particularly pronounced in rural areas. Ground-truthing or on-site verification has been deemed the necessary standard to validate business listings, but researchers perceive this process to be costly and time-consuming. This study calculated the accuracy and cost of ground-truthing three town/rural areas… CONTINUE READING
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