Modi-Masculinity

@article{Srivastava2015ModiMasculinity,
  title={Modi-Masculinity},
  author={Sanjay Srivastava},
  journal={Television \& New Media},
  year={2015},
  volume={16},
  pages={331 - 338}
}
Media discourses—both independent journalism and advertisements—during the 2014 general election in India articulated a gendered focus on a significant aspect of Narendra Modi’s public representation relating to his forceful masculinity. His election campaign—as well as popular discourse that surrounded his pre-prime ministerial persona—significantly focused upon his “manly” leadership style: efficient, dynamic, potent, and capable of removing all policy-roadblocks through sheer force of… 

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