Modern Racism and Modern Discrimination

  title={Modern Racism and Modern Discrimination},
  author={John B. Mcconahay},
  journal={Personality and Social Psychology Bulletin},
  pages={551 - 558}
  • J. B. Mcconahay
  • Published 1983
  • Psychology
  • Personality and Social Psychology Bulletin
Researchers in American race relations have demonstrated the ambivalence white Americans feel toward black Americans. The prejudiced white behaves positively or negatively toward blacks depending on the context of the behavior, while the less prejudiced white behaves more consistently across contexts. In this study, the ambivalence concept was used to demonstrate the construct validity of a relatively nonreactive scale of racial prejudice-the Modern Racism Scale. Eighty-one white college… Expand
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