Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate

@article{Wise2006ModerationRR,
  title={Moderation, Response Rate, and Message Interactivity: Features of Online Communities and Their Effects on Intent to Participate},
  author={Kevin Wise and Brian Hamman and Kjerstin Thorson},
  journal={J. Computer-Mediated Communication},
  year={2006},
  volume={12},
  pages={24-41}
}
We conducted two experiments to explore how moderation, response rate, and message interactivity affected people’s intent to participate in a web-based online community. In our first experiment, 62 participants observed either a moderated or an unmoderated online community and answered questions about their intent to participate in the community. The participants who viewed the moderated community reported significantly higher intent to participate than participants who viewed the unmoderated… CONTINUE READING

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Highly Influential
6 Excerpts

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Non-interactive (top) and Interactive (bottom) Online Discussion 40

  • C. Appendix
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The effects of progressive levels of interactivity

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Unmoderated (top) and Moderated (bottom) Online Discussion

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