Moderating effect of website types in the relationship between trust and consumers’ intention to use online shopping

@article{Lan2014ModeratingEO,
  title={Moderating effect of website types in the relationship between trust and consumers’ intention to use online shopping},
  author={Huong Ha Thi Lan and Chen Yizeng},
  journal={American Journal of Business and Management},
  year={2014},
  volume={3},
  pages={60-69}
}
  • H. Lan, Chen Yizeng
  • Published 5 April 2014
  • Business
  • American Journal of Business and Management
Doing business in the virtual environment, trust is considered as an essential condition for the willingness of consumers to make a transaction with Internet seller. Many earlier empirical studies explored that website characteristic (web design, web quality, e-vendor reputation and etc.) is also considered as a significant factor affecting consumers’ trust and their decision to make a purchasing on the Internet. It is shown that Web quality not only has a positive impact on consumer beliefs of… 

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