• Computer Science
  • Published in PACIS 2013

Moderating Effects of Culture on Virtual Social Networks Usage and Human Development

@inproceedings{Krishnan2013ModeratingEO,
  title={Moderating Effects of Culture on Virtual Social Networks Usage and Human Development},
  author={Satish Krishnan and John Lim and Thompson S. H. Teo},
  booktitle={PACIS},
  year={2013}
}
There is growing interest in the influence of individuals’ usage of virtual social networks (VSNs) for professional and personal communication in a country on the levels of its human development, and how this effect differs across various cultures namely, power distance, individualism, masculinity and uncertainty avoidance. In this paper, we use publicly available archival data to explore the relationships among them. Results substantiate a significant positive relationship between VSN usage in… CONTINUE READING

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