Modelling the factors that influence mobile phone adoption

  title={Modelling the factors that influence mobile phone adoption},
  author={Judy van Biljon and Paula Kotz{\'e}},
Technology adoption models specify a pathway of technology acceptance from external variables to beliefs, intentions, adoption and actual usage. Mobile phone adoption has been studied from a variety of perspectives, including sociology, computer-supported cooperative work and human-computer interaction. What is lacking is a model integrating all these factors influencing mobile phone adoption. This paper investigates technology adoption models as a strategy to match mobile phone design to user… CONTINUE READING
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A Model for Representing the Motivational and Cultural Factors that Influence Mobile Phone Usage Variety

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