Modeling the impact of review dynamics on utility value of a product

Abstract

Manufacturer-provided specifications often do not provide a true picture of the utility value of a product. A product’s true assessed value is the result of consumer opinion often conveyed via word of mouth. The increasing popularity of social media has led to the inevitable integration of the social platform with e-commerce sites where consumers share… (More)
DOI: 10.1007/s13278-012-0086-4

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Cite this paper

@article{Kannan2012ModelingTI, title={Modeling the impact of review dynamics on utility value of a product}, author={Kalapriya Kannan and Munish Goyal and George T. Jacob}, journal={Social Network Analysis and Mining}, year={2012}, volume={3}, pages={401-418} }