Modeling the efficacy of persuasive strategies for different gamer types in serious games for health

  title={Modeling the efficacy of persuasive strategies for different gamer types in serious games for health},
  author={Rita Orji and Julita Vassileva and Regan Lee Mandryk},
  journal={User Modeling and User-Adapted Interaction},
Persuasive games for health are designed to alter human behavior or attitude using various Persuasive Technology (PT) strategies. Recent years have witnessed an increasing number of such games, which treat players as a monolithic group by adopting a one-size-fits-all design approach. Studies of gameplay motivation have shown that this is a bad approach because a motivational approach that works for one individual may actually demotivate behavior in others. In an attempt to resolve this weakness… CONTINUE READING
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