Modeling the Trustworthiness of a Supplier Agent in a B2B Relationship

Abstract

In life, trust is considered the base of all relationships, including Business-to-Business (B2B) relationships. The selection of a supplier depends not only on its reputation and the costs involved, but also on its trustworthiness and other factors. But how can the trustworthiness of a supplier be measured? What are the factors that influence the supplier’s… (More)
DOI: 10.1007/978-3-642-32775-9_67

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