Modeling the Trust with ECT in E-auction Loyalty

  title={Modeling the Trust with ECT in E-auction Loyalty},
  author={Chwen-Yea Lin and Chien-Chung Tu and Kwoting Fang},
  journal={2008 IEEE Asia-Pacific Services Computing Conference},
The increasing popularity in the new digital economy, and the Internet is considered a technology asset because its efficiency to quickly break geographical barriers. The purpose of this study is to explore from customerspsila perspective what attracts them to online auction sites and keeps them coming back. This article provides an understanding on online auction customer with loyalty of online customer behaviors. The structural equation modeling (SEM) was used. Discussions of how… CONTINUE READING

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