Modeling the Trust with ECT in E-auction Loyalty

@article{Lin2008ModelingTT,
  title={Modeling the Trust with ECT in E-auction Loyalty},
  author={Chwen-Yea Lin and Chien-Chung Tu and Kwoting Fang},
  journal={2008 IEEE Asia-Pacific Services Computing Conference},
  year={2008},
  pages={851-855}
}
The increasing popularity in the new digital economy, and the Internet is considered a technology asset because its efficiency to quickly break geographical barriers. The purpose of this study is to explore from customerspsila perspective what attracts them to online auction sites and keeps them coming back. This article provides an understanding on online auction customer with loyalty of online customer behaviors. The structural equation modeling (SEM) was used. Discussions of how… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.

References

Publications referenced by this paper.
Showing 1-10 of 26 references

Repurchase Loyalty: The Role of Involvement and Satisfaction

S. O. Olsoen
Psychology & Marketing (24:4) • 2007
View 1 Excerpt

Alternative ways of assessing model fit

r. Cudeck
International Journal of Human - computer studies ( 59 ) • 2003

B

M. R. Stafford
Stern, “Consumer bidding behavior on internet auction sites,” International Journal of Electronic Commerce (7:1) • 2002
View 2 Excerpts

Similar Papers

Loading similar papers…