Modeling the Success of Small and Medium Sized Online Vendors in Business-to-Business Electronic Marketplaces: A Motivation-Capability Framework

@article{Wang2011ModelingTS,
  title={Modeling the Success of Small and Medium Sized Online Vendors in Business-to-Business Electronic Marketplaces: A Motivation-Capability Framework},
  author={Shan Wang and Yili Kevin Hong and Norman P. Archer and Youwei Wang},
  journal={Environment for Innovation eJournal},
  year={2011}
}
This paper explores the performance of Chinese small and medium sized enterprises SMEs on Business-to-Business B2B electronic marketplaces EMs. Based on a content analysis of 155 cases of high performing online Chinese vendors, this paper explains the success of SME online B2B vendors within a Motivation-Capability framework. This first generation of SME B2B online vendors proved highly motivated to increase sales and developed a set of Internet leveraged organizational capabilities to compete… 

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